The problem
Gorman's does not just design a hotel lobby or an apartment clubhouse. They specify, procure, expedite and install every numbered item in it. None of that reached the web. Eighteen years of work, sixty-plus industry awards and a nationwide project list were carried by a template site with under two thousand characters of copy and a two-photo portfolio, no team, and no named projects.
What we built
We rebuilt the page around the one artifact that proves what they do: their own tagged furniture drawings, where every piece in a room carries a numbered plate. The hero is a photograph of a finished lounge with those plates laid over it, naming the swivel chair, the custom sofa, the cocktail table and the millwork shelving. Everything under it is theirs as well, their photography, their award count, their vendor network, their projects and their team, each given a real section instead of a sentence.
The result
The proof was already in their drawings.
The hero puts a tagged furniture plan over a finished room, so a property manager sees the difference between designing a space and delivering every piece in it.
Also shipped
- Featured project studies built from their own photography
- Sector breakdown across hospitality, multifamily and model units
- Team, process and contact sections the template never had