The problem
Vantage Plumbing was a new San Diego business, and its founder needed a website first: somewhere customers could find him, see what he does, and book a job without a phone call. A few months later, he hired a paid-media agency to run Google Ads, and the site had to become the place those clicks landed, built to the agency's spec down to the conversion events and the phone number on the page.
What we built
We built the whole site from the first page: the design, the homepage, the services, the imagery and the SEO groundwork. Online booking runs through Housecall Pro, the scheduling software Vantage uses. It opens in a window on the page, so a customer books without leaving the site, and every booking, from any page, lands on one confirmation page that records the Google click behind it so bookings can be matched to Housecall Pro jobs later.
When the agency came on, we built its four ad landing pages to spec and wired the tracking under them: the Google click carried through the form and the booking, call tracking that swaps the number on the page, and leads posted straight into the agency's system with email as the backup.
Then eighteen service pages and seventeen local area pages, each from one template and one data file.
The result
The whole site, from the first page to the ad tracking.
Forty-six pages, including the homepage, eighteen service pages, seventeen local area pages and four ad landing pages. Bookings and form requests from Google Ads arrive with the click that brought them.
Also shipped
- Live Google reviews through the Places API, attribution intact
- CCPA opt-out consent that honors Global Privacy Control
- Measured mobile accessibility pass at 390px