Brand New Site
Vantage Plumbing
Modern plumbing. Done right. From day one.
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The Problem
Vantage Plumbing was launching brand new in San Diego with no website, no testimonials, no real photos, and a Fiverr-watermarked logo. Generic trade-service templates would have undercut a premium-residential positioning in markets like La Jolla, Del Mar, and Rancho Bernardo, where homeowners expect the same level of polish from their plumber that they get from their interior designer.
The Solution
We built a single-page homepage at the agency-tier bar typically reserved for five-figure projects. The Fiverr logo was recreated cleanly in inline SVG, pixel-perfect at any size. The hero uses oversized Helvetica typography on a near-black navy panel with an italic steel-blue emphasis word, paired with a floating estimate form that turns visitors into calls in under a minute. Real Unsplash service photography replaces the icon-card-in-a-circle pattern every trade-service template ships. A custom San Diego coverage layout, FAQ accordion, and a sticky mobile call-and-book bar carry the conversion. The whole site reads in a single monochromatic system (navy, gray, white, single steel-blue accent), distinctly premium architectural rather than blue-collar template.
Key Results
Apple-style hero with massive Helvetica typography and italic steel-blue emphasis
Inline-SVG logo recreation, pixel-clean from favicon to hero scale
Photo-led editorial service section with no AI icon cards or numbered chrome
Sticky mobile bottom CTA bar with click-to-call and book-now
Full conversion stack: hero lead form, dedicated book section, FAQ accordion, secondary footer form
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